Catalogue

In 2017, Malaysia's online food delivery boomed. There are numerous food ordering service platforms on the market, including FoodPanda, Uber Eats (now changed to GrabFood), Honestbee, Dahmakan, DeliverEat, Running Man Delivery, etc. Hence, this research aims to identify factors that continue to influence Malaysian consumer satisfaction with online food delivery after the COVID-19 pandemic and in the future. The results show that perceived price, promotion & discount, convenience motivation, service approach quality, and food quality positively impact the trend factors of OFD services. These findings can provide essential insights for OFD service providers, the restaurant industry and academics, critical for OFD services to improve consumer satisfaction.

Book Details:

ISBN-13:

978-613-8-95582-5

ISBN-10:

613895582X

EAN:

9786138955825

Book language:

English

By (author) :

Hui Kok Tan
Vincent Wee Eng Kim

Number of pages:

124

Published on:

2021-10-25

Category:

Business management