This book discusses many vital elements related to the society's culture and its impact on the consumption of healthy food products. It also identifies the effects and the role of Advertising on this consumption.What distinguishes this book and motivates us to read it is its realism and professionalism in studying two different societies; Lebanese and Spanish, and thus comparing them with respect to this subject. In addition to that, the study determines the nature and the “profile” of the healthy consumer in general.