Enterprise Anthropology

Anthropology is a science to reveal the rule of human development. It has formed various sub-disciplines to specifically examine different aspects of human society in its development process, for instance, urban anthropology, enterprise anthropology, anthropology of religion, anthropology of art, political anthropology, anthropology of law, medical anthropology, sports anthropology, etc. Enterprise Anthropology is very different from other sub-disciplines of anthropology (such as Urban Anthropology, Medical Anthropology and so on), which use theories and methodologies of anthropology to research other fields (for example, urban, medicine and so on), but do not develop a new paradigm. Enterprise Anthropology has been integrated into an international discipline, which has formed its own new paradigm. It takes “Social-economic Transformation” theory as its new fundamental theory, and changes its paradigm from an old one into a new one.